Dollar General commands the field of discount general merchandise. The fast-growing retailer boasts more than 13,000 discount stores in some 40 US states, mostly in the South, East, the Midwest, and the Southwest. It generates about 76% of its sales from consumables (including refrigerated, shelf-stable, and perishable foods) and another 12% from seasonal items. The stores also offer household products (cleaning supplies and health and beauty aids) and apparel. Dollar General targets low-, middle-, and fixed-income shoppers pricing items at $10 or less (and 25% of items at or under $1. The no-frills stores typically measure about 7,400 sq. ft. and are located in small towns that are off the radar of giant discounters.